The Inspiration

At smella, we believe confidence starts with comfort — and nothing disrupts that faster than an unpleasant smell.

Our founder created smella out of a simple but powerful need: to give everyone the ability to control the air around them and feel at ease, wherever they are.

Founder story
  • No perfume. Just power.

    Unlike scented sprays, Smella doesn’t cover up smells — it eliminates them with a patented formula using Zinc Ricinoleate from the Indian wondertree.

  • Zero trace technology.

    Smella forms an invisible layer in the water, trapping odor molecules before they escape. The result? Nothing. Literally.

  • Go anywhere with confidence.

    Dates, hostels, shared apartments, office bathrooms — Smella is your invisible self-care essential. Never leave a trace again.

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  • 1. Spray

    Spray 3 times into the toilet bowl before use.

  • 2. Sit

    Do your thing. Smella handles the rest.

  • 3. Smella

    Breathe easy. Enjoy fresh air & stay confident.

  • 4. Spray again

    If needed, a final spray in the air makes odors fully invisible.

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FAQ

How long does one bottle of Smella last?

The 300ml bottle lasts up to a full year — if you use it every single day. Otherwise? Even longer.

How does Smella work best?

For best results, spray a few pumps directly into the toilet bowl before you go.
If needed, one quick spray into the air finishes the job — and every trace of odor is gone for good.